Speaking at the Mobilio’s launch on Tuesday night, Honda Cars Philippines Inc. (HCPI) president and general manager Toshio Kuwahara said the firm decided to introduce the MUV here as an answer to the need for an affordable seven-seater vehicle in the market.
“There is a big market for seven-seater vehicles here. Half of the market is accounted for by seven-seater vehicles so we think there is a big opportunity for us,” he said.
The Mobilio which has enough space for leg room and head room,
is expected to cater to the Filipino’s
need for a family vehicle.
The vehicle which is equipped with a 1.5-liter i-VTEC (Intelligent Variable valve Timing and lift Electronic Control) engine technology to ensure powerful yet fuel efficient driving performance, is available in three variants: 1.5 E, 1.5 V and 1.5 RS NAVI (sporty design) and being sold at a price range of P807,000 to P967,000.
HCPI did not set a sales target for the Mobilio which is imported from Thailand, but has received close to a hundred pre-orders since it opened reservations for the vehicle last week.
The launch of Mobilio is in line with HCPI’s strategy to cater to the high-end and affordable segments of the market.
Earlier this year, HCPI introduced the seven-seater Odyssey luxury minivan priced at P2.348 million for the upper segment of the market.
The two new vehicle models unveiled this year are intended to help the firm achieve higher sales.
Aside from the Mobilio and Odyssey, Kuwahara said HCPI is planning to launch a new crossover vehicle within the year.
Other vehicle models in HCPI’s lineup are the Accord, Brio, Brio Amaze, City, Civic, CR-V, CR-Z, Jazz and the Pilot.
Last year, HCPI sold a total of 13,378 vehicles.
As of the first quarter, its total sales reached 3,958 units, 19.3 percent higher than the 3,318 units sold a year ago.